Complete Email Marketing Tutorial For Beginners 2025

Today i show step by step how to start email marking in 2025 as beginner and someone thats an expert looking to take it to the next level.

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You can assume that I will receive a commission for anything I recommend. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic. These videos are for educational purposes only. I’m also not a financial advisor.

IGNORE THESE:
#EmailMarketing #automation #Makemoneyonline2025

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00:00 How to start email marketing in 2025
00:37 Overview
01:54 Proof
02:44 How to pick the best product
04:03 Create Landing Page/Optin-in form
05:27 Email Marketing Platform
06:38 Setting up Automations
08:12 Creating a form/Landing Page
14:48 Email Copy/Newsletter Setup
23:24 Keys to success

Email Marketing That Actually Works for Small Business Owners

Why does email work best when you’re talking directly to the decision maker?
Alex Fine from Understory breaks down how small business owners are the perfect audience for smart, direct cold email.

💬 “No one cares more about growing the business than the owner themselves.”

👇 In this clip:

Why cold email performs better with small business owners

What makes them more receptive

The 3 outcomes that drive replies (save time, save money, make money)

🚀 Want more on outbound, paid media & B2B growth?
Subscribe for weekly drops from the Understory team.

#EmailMarketing #SmallBusinessTips #ColdEmail #OutboundMarketing #UnderstoryAgency #MarketingTips #B2BGrowth #shorts

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

The Evolving Role of the Email Marketer: Essential Skills and Metrics for Success

Speaker: Dmytro Kudrenko, CEO and co-founder at Stripo.email and Yespo CDP

What will we discuss?

The role of email marketers is evolving, requiring them to balance strategy with execution. In this webinar, we’ll explore the essential skills needed to succeed, how to measure performance, and how to optimize email marketing efforts in today’s fast-changing environment with help of AI, automation tools and well planned marketing strategies.

Key Discussion Points:

– Balancing Strategy and Execution: What skills should an email marketer have to succeed, KPIs and best practices.
– ShuHaRi Matrix: How Eastern philosophies can help optimize your email marketing strategy.
– AI and Automation in Email Marketing: How to leverage automation and AI to improve business strategy and efficiency.

0:00 – Intro
2:08 – About topic and speaker
5:29 – The role of the email marketer: 5R rule
6:52 – Balancing strategy and execution
8:38 – More people = more processes and tools
9:54 – What skills email marketer should have?
11:59 – How to measure email marketer?
15:54 – KPI transformation
20:10 – Levels of data usage: ShuHaRI matrix
25:52 – Experiments are time-consuming
26:15 – Do good enough, not perfect
29:35 – No good metrics that drive performance
30:31 – Use metrics that motivate to move faster
31:20 – Setup infrastructure before you start
32:26 – Basic level
33:45 – Adding channels
34:35 – Building triggers around the customer lifecycle
40:46 – Level for the experiments
41:11 – Optimise the work
45:43 – Modules are a new philosophy that changes experience
48:58 – System role transformation
52:35 – Marketer role transformation
53:32 – Takeaways
54:28 – Q&A session and outro

Email Marketing: $75k Career? Yes!

Unlock your earning potential in email marketing! Learn about lucrative salaries, portfolio building, and landing your dream job. Discover high-demand skills and actionable tips to boost your career. Subscribe for more business growth strategies! #EmailMarketing #DigitalMarketing #MarketingJobs #Salary #SideHustle #OnlineBusiness #CareerTips #MarketingCareer #PortfolioBuilding #BusinessGrowth

The Surprising Way I Use Email Marketing

Want my books for free? Go here: https://www.acquisition.com/audiobooks
The easiest business I can help you start (free trial): https://www.skool.com/games

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

This is Why Your Email Marketing Revenue is Declining

➡️ Subscribe to my newsletter: https://bit.ly/beyond-the-inbox

📧 Do you want a reliable team to run your email marketing?

Book a time to speak with me here: https://calendly.com/laya-consulting/growth-demo

Link to doc: https://gamma.app/docs/This-is-WHY-Your-Email-Revenue-Is-Declining-lbpsc58gk1spwje

In this video, I reveal the hidden culprits behind declining email revenue that most marketers completely miss – and why tweaking your email strategy alone won’t fix the problem.

You’ll discover:

– Why your traffic numbers matter more than your email open rates
– The paid ad mistake that’s secretly killing your email performance
– How “email frequency” becomes a dangerous trap for struggling brands
– The customer quality issue that makes your list less responsive every month
– Why your marketing team structure might be the biggest problem of all

This isn’t about quick fixes or trendy email tactics. I’m showing you the uncomfortable truth about why your email revenue is declining and what actually needs to change.

👋 Let’s connect:

Instagram: https://www.instagram.com/nicolas_o_z/
LinkedIn: https://www.linkedin.com/in/nicolas-olaya-zuluaga/

#emailmarketing #Klaviyo #ecommerce

Proven Email Marketing Funnel Strategy That Works in 2025

From $2,000 to $25,000 in monthly email revenue – with the exact same list size. No new products. No platform switch. Just one key change: implementing the email funnel framework I show in this video

🎁 Start on Klaviyo for free: https://bit.ly/3pPzRH0

🚀 Useful materials
• Join Kasey’s Ecomm Email School: https://dtcschool.org
• Use our blueprints for your e-commerce email flows: http://flowmaster.vip
• Steal the best subject lines (my personal vault): https://luckandco.agency/subject-lines-ecommerce-freebie/

🎬 More videos on email marketing:
• Email Design Best Practices | Responsive Email Design → https://youtu.be/GSZ16Pwn4n8
• How to set up Klaviyo | Email Marketing Tutorial For Beginners → https://youtu.be/Bjo1gspJutc
• 5 MUST-HAVE email flows for your ecommerce brand → https://youtu.be/YLY7cUiRSHI

00:00 Proven email marketing strategy that will always convert
00:52 Stage 1: Awareness
01:55 Stage 2: Engagement
03:02 Stage 3: Consideration
04:27 Stage 4: Conversion
05:04 Stage 5: Onboarding
05:55 Stage 6: Retention
06:34 Stage 7: Loyalty/Advocacy
07:57 Stage 8: Reactivation
08:57 The Biggest Mistakes to Avoid

☎️ Stay connected:
• Luck & Co Agency: https://luckandco.agency
• Kasey’s LinkedIn: https://www.linkedin.com/in/kaseyluck/detail/recent-activity/shares/

#kaseyluck #emailmarketing

Email Marketing is Key #shorts

An email list? That’s YOUR audience.
It’s your direct line to your customers. You control the communication, build lasting relationships, and sell directly to those who want what you offer.

Start with a simple lead magnet—a freebie that gives value (discount, checklist, webinar…). Then nurture your list with consistent, valuable content. That’s the recipe for continuous, sustainable business growth.

#emailmarketing #businessgrowth #marketingstrategy