Steven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.
This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.
Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.
Download here: https://bit.ly/3DLhywd
#AmazonPPC #EcommerceTips #amazonadvertising
Watch these next:
How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1
Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu
——————————————————
Enhance your clickthrough rates with our IMG hack http://bit.ly/3Vb6b6Q
Talk to an expert and transform your Amazon strategy http://bit.ly/3ZAVEoh
Simplify your Amazon operations with our proven SOPs http://bit.ly/416awft
00:00 – What to Focus On in PPC
00:06 – Why People Are Key to Success
01:12 – Lessons on Static Growth and Personal Development
03:00 – What Makes a Good Life for Steven Pope
03:53 – Clickthrough Rate: A Hidden PPC Metric
05:09 – Main Image Optimization Tips
07:12 – Negating Keywords: Do’s and Don’ts
10:27 – Managing Keywords Across Campaigns
13:18 – Why Testing Campaigns Separately Works
15:50 – Using Broad Match for Organic Rankings
20:53 – Troubleshooting Low-Impression Keywords
26:00 – Predictive Analytics and Amazon Trends
30:00 – Sponsored Products vs. Organic Positioning
33:07 – The Future of Amazon Advertising
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
💥 Discover why AI-Targeted Traffic is revolutionizing digital marketing! 🤖 Stop wasting money on outdated PPC and Solo Ads 💸 and start driving real conversions with AI! 🚀 Watch to learn how AI optimizes traffic, boosts ROI, and finds your perfect audience faster than ever! 💡 Don’t miss out on the future of online ads! 🔥
** Be the first to know when we launch! This global business is launching soon. Don’t miss your chance to join for FREE. Send an email to iwantonthelisttoday@gmail.com with “Put me on the list” in the subject line, and we’ll notify you as soon as we go live.
🎯 #AITraffic #DigitalMarketing #OnlineAds #MarketingTips #HighConversions #MakeMoneyOnline #AIvsPPC #TrafficOptimization #MarketingStrategy #AIForBusiness
The PPC Explained | Think Econ
In this video we explain go over a sample homework problem which looks at how 5 different positive and negative economic shocks shift and pivot a PPF / PPC!
This channel is just getting started so if you enjoyed the content, let us know by liking, commenting, sharing, and subscribing to the channel; it really helps us out. ALOT. We release weekly videos on Thursdays covering all things ECONOMICS!
If you have a great idea that you’d like featured, let us know in the comment section.
If you’re interested in daily content, consider following us on Twitter or Instagram.
In this video we explain what the Production Possibilities Curve/Frontier (PPC or PPF) is, as well as demonstrate how it relates to other key concepts such as scarcity, trade offs, opportunity cost, efficiency, etc. This is the first graph you are going to learn in your economics class, so we hope you find this video helpful!
This channel is just getting started so if you enjoyed the content, let us know by liking, commenting, sharing, and subscribing to the channel; it really helps us out. ALOT. We release weekly videos on Thursdays covering all things ECONOMICS!
If you have a great idea that you’d like featured, let us know in the comment section.
If you’re interested in daily content, consider following us on Twitter or Instagram.
Join us tomorrow, Friday, at 12:00 PM EST. This session will guide you through your PPC strategy for 2025. Kevin Sanderson will provide clear, simple tips on how to spend less and sell more.
You can ask about:
⤷ Setting the right bids for the best results
⤷ Managing your budget wisely
⤷ Writing ads that people want to click
⤷ Using Amazon’s tools to make ads work better
Don’t forget to set a reminder and bring your PPC questions!
This is your chance to make your ads work harder and do better on Amazon this Q1.
Start 2025 strong with our free Amazon PPC guide: https://bit.ly/3DLhywd
Recordings of PPC Mastery Workshop “How to position yourself as a Google Ads Specialist in 2025 (to thrive and stay ahead)”
Discover the 2-step framework to make 2025 the best year of your PPC career!
Many Google Ads Specialists will struggle in 2025. This workshop ensures you stay ahead.
Want total clarity on what it takes to deliver the best results for your clients with Google Ads, in just ~90 days? Then join The PPC Hub and get access to our new Google Ads Success Path program (kicks off on January 16th)!
Join 1600+ experienced Google Ads Specialists here: https://www.ppcmastery.com/hub
p.s. my Zoom account was limited to 100 participants, so hundreds of people couldn’t join live. Sorry and thanks for your patience. I hope you’ll enjoy the recordings!
Struggling with ineffective marketing agencies? We reveal why small businesses should master their own PPC strategies. Learn the pitfalls of hiring inexperienced marketers and discover the benefits of taking control of your advertising efforts today!
Full Video:
Keywords: white label ppc pitfalls, challenges of white label ppc, white label ppc outsourcing risks, drawbacks of white label ppc services, white label ppc issues, disadvantages of outsourcing ppc, reasons to avoid white label ppc, white label ppc management concerns, ineffective white label ppc strategies, problems with white label ppc agencies, limitations of white label ppc solutions, why avoid white label ppc outsourcing, pitfalls of third-party ppc management, unsuccessful white label ppc case studies, white label ppc vs in-house management, White label PPC issues, Outsourced PPC management problems, White label ad campaigns pitfalls, Why white label PPC fails, PPC outsourcing challenges
In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Introduction
05:31 – Protecting against competitors
08:01 – Psychology of optimization
11:16 – When to refresh listings
13:46 – Seasonal trends in keywords
16:01 – Discovering new search terms
19:31 – Words vs. images in listings
23:01 – Custom GPT for listings
27:01 – Fine-tuning listing titles
32:01 – Metrics for listing success
37:01 – Climbing the rankings
45:01 – Avoiding analysis paralysis
57:01 – Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
– Where to find Sean, Sean Stone
https://www.linkedin.com/in/sean-stone/
– Custom GPT for listings: https://stonesgoods.com/listing-generator-gpt-stones-goods/
– Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
– Overcoming Challenges of Running Google Ads to Amazon Listings
– Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
– Ad Badger & TurnKey: Amazon Product Listing Optimization
– How To Use Psychology To Master Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
– Review all our show notes: https://www.adbadger.com/podcast
–
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno