Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.
And neglecting them can hit you with some costly mistakes.
In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.
Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she’s encountered during audits and how to steer clear of these pitfalls.
Tune into this episode to learn:
– How to properly audit your PPC accounts
– How often you should conduct these audits
– What mistakes to avoid while conducting audits
– What default settings you should avoid when working on your accounts
– How to protect your accounts from glitches
and more
Your speaker:
Melissa Mackey, Director of Paid Search at Compound Growth Marketing
Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey
Follow Melissa on Twitter: https://twitter.com/beyondthepaid
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr’s tools. Start a 14-day free trial today: https://rb.gy/k4ujye
Timestamps:
0:00 – Introduction
3:03 – The Importance of Audits
4:54 – Default settings to keep an eye on
16:10 – Frequency of audits
21:05 – The “expanded audiences” bug
21:55 – Importance of CPCs as a metric
24:20 – Measuring the right conversions
28:10 – Rapid fire
32:11 – Connect with Melissa
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🎙️ Amazon PPC LIVE #AskJunglr | with Elizabeth Greene 🎙️
Join us for an exclusive live audio event where Elizabeth Greene, a renowned Amazon PPC expert, will be answering all your burning questions! Whether you’re a seasoned seller looking to optimize your campaigns or a newbie eager to dive into the world of Amazon advertising, this is your golden opportunity to gain insights, tips, and strategies directly from a pro.
Elizabeth brings a wealth of experience and a proven track record of elevating brands on Amazon to new heights. She’ll be sharing her secrets to success, discussing the latest trends, and offering personalized advice to help you maximize your ROI and navigate the complexities of Amazon PPC with confidence.
It is an exciting time for search engine advertising as both Google and Bing embrace the potentials of Artificial Intelligence (AI). At Google’s annual I/O event for developers this year, a new search experience was announced, featuring generative AI based on Google’s Lambda models.
Mirroring this, Microsoft’s Bing has been leveraging its ChatGPT integration for some time now.
So, what does this mean for Pay-Per-Click (PPC) advertisers?
In this episode of Kalicube Tuesdays, Frederick Vallaeys talks about the impact of generative AI on PPC, how advertisers can leverage it, and a lot more.
Links to pieces of content relevant to this topic:
https://www.optmyzr.com/blog/automation-layering-ppc/
Join Frederick Vallaeys and Jason Barnard for this week’s episode of Kalicube Tuesdays!
Organised by Kalicube.
Part of the Kalicube Tuesdays series.
Official Site: https://kalicubetuesdays.com/2024/january-2024/kalicube-tuesdays-with-frederick-vallaeys/
Get your free ticket: https://www.eventbrite.com/e/kalicube-tuesdays-with-frederick-vallaeys-tickets-783373710857
