SEO – jak zacząć, kiedy nie wiesz co robić – pozycjonowanie

Kiedy rozpoczynałem swoją pierwszą pracę, to nasza agencja wykonywała też usługę pozycjonowania.

Powiem Ci szczerze, że wtedy to całe pozycjonowanie strasznie mnie odpychało. Nie było to robione zbyt etycznie i profesjonalnie.

Zresztą być może wiesz, że jest coś takiego jak “Black Hat SEO” – czyli taka ciemna strona mocy.

I nic dziwnego, że Google ciągle szuka bata na osoby i firmy, które takim czarnym SEO się zajmują (a nadal to występuje).

Zazwyczaj usługi te kosztują 200 – 300 zł. Stąd ta cena?

Walcząc z tym procederem, Google ciągle wypuszcza nowe aktualizacje swoich algorytmów.

Z czasem poznałem jednak “White Hat SEO”, czyli jasną stronę mocy i wtedy dopiero przekonałem się do takiego pozycjonowania.

Białe SEO nie wymaga spamowania.

Bardziej opiera się na tym, żeby nasz strony, które chcemy by znalazły się na pierwszej stronie Google, spełniały konkretne wytyczne.

Można powiedzieć, że masz przed sobą listę punktów (albo zadań) i Twoja strona musi je spełniać.

Im lepiej to zrobisz tym wyższa pozycja i uznanie Klientów (tak na marginesie – to też pośrednio wpływa na pozycję w Google).

W dzisiejszym video pokazałem od jakiej listy zadań w ogóle zaczynam, kiedy nie do końca wiem, jak wypozycjonować stronę na wybrane słowo kluczowe.

I co najważniejsze…

Nie ma w tym żadnej magii 🙂

Po prostu odhaczamy punkty. Jeden po drugim.

A to powoduje, że dalsza praca z SEO idzie już dużo łatwiej.

7 Emerging Technologies in SEO and Their Applications

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now.
As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. Tha…

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Top 5 SEO Tips for 2021: Best Practices & Recommendations To Get Your Website Ranking #1

Looking for the most up-to-date SEO Tips for 2021? In this video, you’ll find out the top 5 best practices to get your website ranking in Google. You don’t want to miss out on these recommendations …

Here’s what I cover:

00:00 Introduction
00:25 Optimize for Core Web Vitals
01:03 Double Down on Backlinks
01:52 Double Down on Content
02:35 Focus on Bounce Rate
03:27 Be a Brand

Tools & Services mentioned:

Authority Builders: https://authority.builders/
Surfer SEO: https://surferseo.com/

How to Get Unstuck by Establishing Topic Relevance
►► https://diggitymarketing.com/how-to-get-unstuck-by-establishing-topic-relevance/

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For more Beginner SEO Videos, check out this Playlist
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Local SEO Tips for Electric Vehicle Charging Stations

Local SEO Tips for Electric Vehicle Charging Stations

Posted by MiriamEllis
Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over lo…

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Learn how to build your own website with this WordPress master class

Learn how to build your own website with this WordPress master class

TL;DR: The Create Your Own Website with WordPress Master Class is on sale for £21.88 as of Feb. 9, saving you 96% on list price.

The internet is full of opportunities — especially entrepreneurial ones. You just need to know how to seize them. With lots of ti…

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The Dumbest SEO Hack (That Works)

Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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#SEO #NeilPatel #DigitalMarketing

5 Tips to Invigorate Boring SEO Reports with Storytelling

5 Tips to Invigorate Boring SEO Reports with Storytelling

Posted by chrisgiarratanaAdd value to SEO reports with storytelling
Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells.
While SEO reports are crucial in…

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The Complete 2021 SEO Guide and Tutorial

This is a comprehensive 2021 guide to SEO. So if you want a step-by-step walkthrough that shows you every single step, you’ll love the actionable tactics in this video.

So, what will you learn in this video?

First up, I’m going to show you how to find untapped keywords that your competition doesn’t know about yet. The truth is: most people approach keyword research the WRONG way. Specifically, they go after keywords that are way too competitive.

And right off the bat you’ll see exactly how to find keywords that people search for. But aren’t so competitive that you have zero chance of ranking in Google for them.

Next up, it’s time to learn how to optimize your content using SEO strategies that are working right now.

Now that you have a piece of content that’s SEO-optimized, it’s time for the fun stuff: link building! Yup, link building (aka building backlinks) is still super important for SEO. And in this step I’ll show you how to get started.

In the end you’ll have a short and sweet SEO tutorial that you can use to rank higher in Google.

SUBSCRIBE to get higher rankings and more traffic!
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Presenting: The Essential Local SEO Strategy Guide

Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap!
This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands.…

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