ChatGPT for PPC: Use cases and impact of such powerful AI tools on our jobs | PPC Town Hall 69

Just to be clear, ChatGPT did not write this description 🙂

We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been!

While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, scripts, and structuring campaigns, just to name a few.

But what does this tool mean for our jobs and the future of marketing?

In this episode, you’ll hear from Dave Davies and Amy Hepdon about all of that.

Tune in to learn:
– A few powerful applications of ChatGPT
– Is it really a “Google killer”?
– What are some other powerful AI tools for PPC?
– How do such tools impact our jobs and the future of marketing

Our panelists:
– Dave Davies, Weights & Biases
– Amy Hebdon, Paid Search Magic

Chapters:
0:00 Preview
0:55 Fred’s intro
2:05 About the panelists
4:40 Playing around with ChatGPT
19:15 About Microsoft’s investment in OpenAI
22:00 Is ChatGPT the “Google killer”?
25:00 Applications of ChatGPT for digital marketers
29:46 Other powerful AI tools for digital marketers
35:46 Can a combination of these AI tools put you out of a job?
53:31 Final thoughts

Connect with Dave on Twitter: https://twitter.com/OnlineInference
Connect with Amy on Twitter: https://twitter.com/amyppc
Connect with Fred on Twitter: https://twitter.com/siliconvallaeys

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