Email Campaigns 101

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Have you ever wondered how to write an email campaign?

Even if you have a good grasp on writing email copy, planning (and executing) an entire email sequence can be a daunting task, so we wanted to lay out exactly what new copywriters should know about writing an email sequence.

The short version is this: Just like all copywriting, a good email sequence takes into account both what messages the audience has already seen and their awareness of the product to drive them towards desired actions.

We also get into some more advanced tactics (like behavioral marketing) that you should be aware of if you want to set yourself apart from other beginner copywriters.

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteLindsey Hough, and Sean MacIntyre.

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