Other examples and more information about email design: https://designmodo.com/email-design/
Email builder: https://designmodo.com/postcards/
Email Design Trends for 2021: https://designmodo.com/email-design-trends-2021/
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Hey guys – Jack here from Designmodo – it’s great to be here today to discuss Email Design with you.
We all know it’s the age of scanning and scrolling. Everyone receives such a staggering amount of information every day online. And you can’t expect your audience – no matter how engaged they are with your brand – to read every single word you say in your emails.
So how do you stand out from the crowd – one way is with a slick custom email design.
With various stylistic solutions, it’s possible to transform regular scanning into an intelligent scanning and bring home the right message. You can play with the reading flow and create a path to feed the audience with information vital for your campaign to thrive.
That’s not all; there are some other good reasons why email design matters.
It can advocate brand identity.
It can engage the audience with your brand.
It can resonate with your target audience.
It can capture the audience’s attention and leave a lasting impression, turning your users towards your desired call to action with marketing strategies.
Each email campaign requires its type of email design. For example, if you want to send a personal letter from the CEO, you can use plain text email; however, if you’re going to promote best-selling products, you certainly can’t do that without rich HTML email.
Let’s consider three common types of email designs along so you can decide which fits your strategy best.
Plain Text
Rich HTML Email Design
Interactive Email Design
First, Plain Text. Which doesn’t need any introduction – usually only used for personal messaging as it lacks that ‘wow’ factor that can help you really spark your audience’s attention.
Rich HTML email design looks exactly like a mini landing page. It has a unique structure, images, coloring, beautiful typography, and other extravaganzas – and is made with HTML and CSS. This is a sticking point for many as you do need some design and coding skills unless you’re willing to pay for a drag-and-drop alternative.
Finally, interactive email design is a relatively new kid on the block. It implies the utilization of real JavaScript-based interactive details. Though the majority of email readers do not support JavaScript – it is increasingly impressive and engaging. Unlike other types, it has an influential wow factor that can win over any crowd. Along with AMP emails, it dares to become our new future.
Email design can be broken into several key elements that form the pleasant aesthetics and an enjoyable user experience. Each of these elements plays an important role in a show.
First things first – always remember to avoid big walls of text. Break them into small chunks, with headings of various levels and always consistent alignment. You can even add visuals such as images, icons, emojis and videos to support the statement as well as make the reading experience pleasant and memorable.
Next, a well-thought-out structure ensures a solid foundation for all marketing tricks that you want to pull. Without it, your email design will fail. Therefore, be ready to spend some time on it, separate logical divisions of the layout visually. Even though designing emails differs from web design, nevertheless, they still have many things in common. Keep to a best-practice 600px width layout and all other guidelines around white space, visuals, layouts which you can quickly find online – and you’ll thank yourself later!
You can easily benefit from color psychology in email design. Depending on the customer’s gender and age, current situation, tone, and value of your brand, you may benefit from one or another type of color palette.
On top of this we’ve recently seen AMP rising to power though unfortunately, this is a space we have to keep an eye on for now, as support for AMP emails is poor, it simply just does not work in every inbox.
Now that we’ve covered the main types, features and trends in email design – accessibility is of enormous importance, so consider these simple tips to make your digital newsletter inclusive.
Create an optimal contrast. According to specifications, your email design should comply with level AA standards. It means that the contrast ratio should be at least 4.5:1.
Predictably, the first way to create email design is to do everything by yourself. Much like with the website, you need to create a wireframe, draw the design in Photoshop or Sketch, and code it with HTML and CSS.
Email design plays a crucial role in the success of your campaign. It is not just a simple poster-like solution with an offer; it is much more than that. It should echo with your brand, unobtrusively accommodate marketing tricks, bring value, and resonate with the audience.
