Email marketing best practices help you plan content that aligns with what your customers want and need. But people will surprise you. You need to measure your campaigns’ success to get the most bang for your buck. In this video, we’ll introduce five important email metrics to track and share the industry standards for each metric. We’ll also discuss ideas for improving email metrics when yours fall short. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to measure your email performance
0:19 Measuring email open rate and views
1:00 What is a bounce rate?
1:24 What is an email click through rate?
1:54 What is a unsubscribe rate?
2:24 What is the email spam rate?
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