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Email can still be one of the best salon marketing ideas if done the right way. In this video, I share one of the most effective email marketing strategies for communicating with your salon guests.
People say to me that email is ancient and that people don’t pay attention to their inboxes anymore.
I disagree.
People are pickier than ever, but that just means you need to know how to craft your emails the right way.
First of all, don’t advertise the openings in your salon using a promotional email. These require a limited window of time in which to act, so for most people, this just becomes another piece of junk.
The second email to avoid is a fluffy informational post video. This is one of the worst salon marketing ideas because it’s like a digital magazine that, when you open it, you wonder when you’ll ever really have time to read it.
The best email marketing strategies rely on this acronym: V.B.R.
This stands for valid business reason. If there’s a valid business reason for me to send you an email, then it’ll be worth opening.
There are five steps to creating an email with a valid business reason. If you want to learn more about them, make sure you click the link near this video for your FREE download.
Email marketing strategies still work, and this five-step checklist will show you exactly why this represents one of the best salon marketing ideas you can use.