Why does email work best when you’re talking directly to the decision maker?
Alex Fine from Understory breaks down how small business owners are the perfect audience for smart, direct cold email.
💬 “No one cares more about growing the business than the owner themselves.”
👇 In this clip:
Why cold email performs better with small business owners
What makes them more receptive
The 3 outcomes that drive replies (save time, save money, make money)
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