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Today on the Inside BS Show, I’m sharing my dos and don’ts when it comes to email marketing for sales.
Communicating with your email contact list is an excellent way of building customer relationships, keeping them updated on your products, offering them information and staying top of mind. As a business owner, you definitely want to use email to send email newsletters and other communication. It’s an effective method. However, when planning your email marketing strategy, it’s absolutely necessary to avoid spamming your list.
Part of avoiding spam is making sure your mailing list is full of people who actually want to hear from you. You also need to protect their right to opt-out.
Consistency is key. If your email contact list knows to expect communication from you at a specific time, that will go a long way in creating credibility for you. People will remember you when it counts, so be consistent in sending out your email newsletters.
Stay tuned until the end of the video to discover what you absolutely MUST NOT DO when using email marketing for sales, as well as my free shortcut to help you grow your business.
Time Stamps:
00:00 – Why you always need permission from your email list.
03:22 – What kind of systems are you using for your email marketing?
04:37 – Do this to ensure your email list stays engaged and interested.
05:15 – How consistent are you in your email communications?
07:42 – Make sure to educate and entertain your clients.
08:09 – Why you need to have a call to action in every email that you send out.
09:54 – Here’s one thing you should NOT do.
10:24 – A shortcut to growing your business.
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