Download the Official Toolkit & Spark Notes Here ► http://leadgenjay.com/cem
This is the most complete free cold email course for beginners ever created. It took me more than 2 months to create, and is the most unfiltered cold email training I have ever released. Bookmark this video and use the timestamps to master b2b cold outreach automation.
Learn how to build a cold email system to generate B2B leads and get clients for your business. From lead generation automation to email deliverability, we cover step-by-step cold email strategies, including B2B marketing tactics, client acquisition, and cold email tools like Instantly AI and Clay. Discover AI personalization, omni-channel marketing, and how to scale cold email campaigns to thousands of daily emails. Whether you’re a beginner or advanced, these cold email tips will help you boost B2B sales and create a lead-generating machine for under $100. Join our free community for exclusive resources and take your email outreach to the next level
Download the Official Toolkit & Spark Notes Here: http://leadgenjay.com/cem
// TIMESTAMPS //
Part 1: The Foundation
Chapter 1: Intro & The ‘Why’ of Cold Email
00:00:00 – Intro: The Single Most Valuable Skill
00:02:11 – Meet Your Instructor: Lead Gen Jay’s Story
00:03:22 – What You’ll Learn in This Masterclass
00:04:24 – Get Your FREE Resources (Templates & Guides)
00:09:33 – Why Cold Email is the Ultimate Marketing Channel
00:10:36 – Defining the Terms: Cold vs. Warm Email
00:12:38 – Who Can Benefit? B2B vs. B2C Applications
00:14:52 – The Ultimate Offer: Selling Cold Email as a Service
00:15:46 – Tools & Costs (Your System for Under $100)
00:17:15 – Busting the Biggest Myths in Cold Email
Chapter 2: The Unbreakable Foundation: The Three Pillars
00:19:49 – The 3 Pillars: Why Most Campaigns Fail
00:20:39 – Pillar 1: Technical Infrastructure
00:21:48 – Pillar 2: List Building
00:22:32 – Pillar 3: Offer & Copy
00:23:40 – Fundamentals vs. “Fancy BS”
Part 2: Building Your Machine
Chapter 3: Technical Setup
00:24:24 – Technical Setup for Dummies
00:26:41 – Whiteboard: Email Infrastructure Explained
00:39:42 – How to Buy & Configure Domains
00:48:57 – Live DNS Setup (SPF, DKIM, DMARC)
00:59:39 – The Great Debate: Google vs. Microsoft vs. SMTP
01:13:08 – Final Recommendations & The #1 Mistake to Avoid
Chapter 4: Software Setup
01:22:08 – Choosing Your Sending Software
01:25:53 – The Verdict: Why We Use Instantly.ai
01:32:22 – Full Platform Walkthrough of Instantly.ai
01:47:12 – The Game-Changer: Inbox Placement Testing
Chapter 5: Deliverability: Mastering the Inbox
01:54:29 – The Secrets of Perfect Deliverability
01:58:33 – Email Warmup: Your Defense Against Spam
02:17:28 – How to Know if You’re Landing in Spam
02:20:31 – Using Glock Apps for Advanced Spam Testing
02:28:26 – The Recovery Protocol: How to Fix a Spam Problem
Part 3: Execution & Optimization
Chapter 6: List Building
02:40:51 – The Art of Building a High-Quality Lead List
02:44:13 – Who Responds to Cold Emails (And Who Doesn’t)
02:51:44 – Where to Find Your Leads: Databases vs. Scraping
02:58:24 – The Apollo Scraping Hack (Save 80% on Leads)
03:04:08 – How to Use B2B Database Filters the Right Way
03:23:12 – Live List Building Walkthrough in Apollo
Chapter 7: List Cleaning & Qualification
03:32:16 – List Cleaning: Your Shield Against Blacklists
03:34:31 – Layer 1: Standard Email Verification
03:38:47 – Layer 2: Catch-All Verification
03:43:52 – Layer 3: AI Lead Qualification
Chapter 8: The Offer
03:48:31 – Crafting an Irresistible Offer
03:52:10 – Strategies for Boring & Competitive Offers
03:58:36 – The Evolution: From Lead Magnets to Reverse Lead Magnets
Chapter 9: Copywriting
04:06:14 – The “Triple Tap” Copywriting Framework
04:22:42 – Spintax: Your Deliverability Best Friend
04:26:42 – Crafting the Perfect Email Sequence
04:33:03 – How to A/B Split Test Like a Pro
04:39:39 – Spam Words, Unsubscribe Links & The Law
04:47:25 – Live Campaign Setup in Instantly
Chapter 10: System Management
05:12:55 – Managing Your Live Cold Email Machine
05:16:23 – Speed to Lead: How to Manage Replies
05:31:27 – Using a CRM & The Cold-to-Warm Handoff
05:41:35 – How to Recycle Lead Lists for a Small TAM
05:44:56 – Analyzing Data & Choosing Winners
Part 4: Advanced Strategies & The Future
Chapter 11: Scaling Your Machine
05:46:52 – How to Scale to 10,000+ Emails Per Day
05:47:55 – The Master Equation for Scaling
05:50:58 – Measuring ROI with UTM Tracking
05:56:41 – Building Your Management Team & SOPs
Chapter 12: Advanced & Omnichannel Outreach
05:59:44 – Part I: AI Personalization with Clay
06:22:38 – Part II: Automated Signal-Based Workflows
06:39:05 – Part III: AI Reply Automation (The “Reply.AI” System)
06:52:47 – Part IV: Omnichannel Outreach (Ads & Voicemail)
Chapter 13: The Future of Cold Email & Conclusion
07:06:15 – The Future of Cold Email (2025-2030)
07:11:15 – My 2030 Predictions & How to Prepare
07:15:21 – Final Words & Get Your Resources