In this video, you’ll learn every step of the process necessary for crafting a high-converting email marketing channel to help elevate your eCommerce brand for longevity, scale, impact, and profit.
Even if you’re not in the eCommerce space, you can extract the principles and frameworks I share in this video and simply tailor them to your situation.
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Connect with me on Instagram: https://www.instagram.com/kevinparrilla/
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00:00 Intro
01:18 Klaviyo Guide Overview
02:20 Step 1 – Assess
12:22 Step 2 – Email Health & Deliverability
19:00 Step 3 – Signup Forms
28:45 Step 4 – Lists & Segments
35:03 Step 5 – Email Design
43:09 Step 6 – Copywriting
52:19 Step 7 – Flows
1:04:54 Step 8 – Campaigns
1:22:00 Step 9 – Analytics
1:33:48 Overarching Principles
