So how will SEO work in 2023? What are likely going to be the best ways for your site to rank well on Google going forward? Here are my tips for search engine optimisation whether you are running a business website, news site, personal blog, or e-commerce store. Hot tip #1: Don’t worry about SEO, just focus on making great content that addresses the users needs, give them a great experience on your website and worthwhile traffic will come. The Googlebot is so good now, that if you focus on your content, Google will deliver traffic.