FREE STUFF ➡️ Get MY SEO Basics Kit here: https://mysiteranked.com/basics/
To accompany this video series, I’ve put together some essential do-it-yourself resources to help you get started with your business’s SEO, including templates, checklists, and samples.
In this 10-part video series, I break down the top fundamental elements of search engine optimization (SEO 101) for local brick and mortar businesses and provide you with a beginner’s roadmap for ranking higher on Google. In these short tutorials, I only focus on the most important SEO concepts, using plain English and layman’s terms, so that you can easily follow along and apply these concepts yourself.
ℹ️ What is SEO?
👉 “The process of getting your website to show up higher on a search engine such as Google or Bing.”
// IN THIS VIDEO
0:00 – What Is SEO?
1:10 – Why Does SEO Work So Well For Small Businesses
2:01 – Google Ranking Factors
2:42 – What I’ll Cover In This Video Series
// IN THE NEXT VIDEOS, I’LL COVER:
2️⃣ Keyword Research – https://youtu.be/7G5YI7rzyG0
3️⃣ Add Your Location to Maps (Google, Bing & Apple Maps) – https://youtu.be/Na7h0R2A-VY
4️⃣ Submit Your Website to Google & Bing Search Results – https://youtu.be/rZGxTRQk6DU
5️⃣ How to Rank in Google Maps Local 3-Pack – https://youtu.be/jrBhP7Dof6s
6️⃣ Getting Links from Other Websites (Backlinks) – https://youtu.be/OslapTrF4HI
7️⃣ The Most Important Content You Need on Your Site – https://youtu.be/U9TCpnqnQQQ
8️⃣ On-Site Optimization (Best Practices for Adding Keywords) – https://youtu.be/ihNij2zjadc
9️⃣ Online Business Listings (aka Local Citations) – https://youtu.be/c3FUNld8pqs
🔟 Technical SEO: Mobile Usability, Speed, & Security – https://youtu.be/t5zwgY9Kl6w
// QUICK LINKS
ℹ️ *89% of all people in North America and 91% of people worldwide use Google over any other search engine – https://gs.statcounter.com/search-engine-market-share (as of January 2021)
ℹ️ Consumer Decision Journey Research Study – **71 percent of consumers say they begin their sales journey using a search engine.
https://searchengineland.com/value-search-across-modern-consumer-decision-journey-270021
https://www.catalystdigital.com/wp-content/uploads/WhySearchPlusSocialEqualsSuccess-Catalyst.pdf
ℹ️ Google’s 200 Ranking Factors: https://backlinko.com/google-ranking-factors
ℹ️ Google’s SEO Starter Guide – https://developers.google.com/search/docs/beginner/seo-starter-guide
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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned – and in some cases may directly contradict their terms of service.
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#SEOBasics
#SEO101
#SmallBusinessMarketing
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