✅ Download my 117-page case study on how I built a $10m online education business: https://ollyrichards.co
Today, I’ll dissect the psychology underpinning email marketing and how you can use it effectively to run your online business.
I’ve developed my own unique approach to email marketing over the years, and I want to share the specific framework that I’ve developed to build a robust relationship with your audience, dismantle misconceptions about email sequences, and harness the power of urgency and deadlines in a natural way.
Let’s dive in! 🚀
0:00 – Understanding what makes email tick
5:28 – Using email to position yourself as the go-to authority.
10:12 – How daily emails function to build strong relationships with your audience
14:49 – The nitty-gritty of urgency and deadlines
19:48 – Quality content and patience.
23:15 – Crafting killer email content
28:48 – Integrating email into your business on a practical level