In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation.
But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Introduction
05:31 – Protecting against competitors
08:01 – Psychology of optimization
11:16 – When to refresh listings
13:46 – Seasonal trends in keywords
16:01 – Discovering new search terms
19:31 – Words vs. images in listings
23:01 – Custom GPT for listings
27:01 – Fine-tuning listing titles
32:01 – Metrics for listing success
37:01 – Climbing the rankings
45:01 – Avoiding analysis paralysis
57:01 – Experimenting with changes
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
– Where to find Sean, Sean Stone
https://www.linkedin.com/in/sean-stone/
– Custom GPT for listings: https://stonesgoods.com/listing-generator-gpt-stones-goods/
– Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now
– Overcoming Challenges of Running Google Ads to Amazon Listings
– Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)
– Ad Badger & TurnKey: Amazon Product Listing Optimization
– How To Use Psychology To Master Amazon PPC
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
– Review all our show notes: https://www.adbadger.com/podcast
–
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno