Delivering relevant, relatable content that speaks to why your subscribers signed up in the first place is the best way to make sure your email marketing campaigns convert. In this video, we’ll guide you through the content planning process for your overall email marketing efforts, and how to plan content for individual marketing emails. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to plan your email content
0:25 How will your email support your business goals?
0:38 What is the customer journey?
1:07 What is the goal for the email?
1:20 Which email template should you use?
1:28 Who is the target audience for the email?
1:58 What is the CTA?
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