Distilled from millions of $ in Amazon PPC spend, Chris Rawlings walks through the loopholes and workarounds you can use to get much cheaper PPC traffic to your listings on Amazon in 2022.
99% of sellers allow Amazon to blindly spend their PPC dollars without understanding that at least 40% of their spend is being completely wasted. Chris will walk us through in this presentation exactly how he and Sophie Society have backwards engineered techniques for getting the maximum ROI from PPC campaigns by integrating PPC strategy with outside tools, data sources, and protocols.
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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🎬 Other related videos:
▶️ Chris Rawlings Amazon FBA playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
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🔶 TOPICS COVERED IN THE VIDEO:
➤ 00:00 Session introduction
➤ 00:28 Sponsors of the video
➤ 02:38 About Chris Rawlings
➤ 04:06 Overview of the presentation
➤ 08:46 Don’t pay for poor keyword research
➤ 17:25 5 tactics to yardsale products
➤ 29:59 Use PPC data outside it
➤ 37:12 Put the traffic to good use
➤ 44:55 3 free Amazon advertising channels
➤ 51:14 Successful case studies
➤ 58:17 Tools for keyword research
➤ 59:25 When is sales data enough?
➤ 01:01:24 Buyer intent
➤ 01:03:58 Product placement ads
➤ 01:04:46 Product carousel location
➤ 01:06:26 Virtual bundles
➤ 01:07:02 Impression and CTR relation
➤ 01:10:51 Post keywords indexing
➤ 01:12:53 Launch phase ads
➤ 01:15:26 Ad software
➤ 01:15:49 Where is PPC headed?
➤ 01:17:24 A/B testing
➤ 01:18:07 Getting data for PPC
➤ 01:19:27 Launch phase keyword focus
➤ 01:22:33 Bidding placements
➤ 01:23:48 Single keyword campaigns scope
➤ 01:24:13 CVR/CTR efficiency
➤ 01:25:51 Chris’s services and contact
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🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9 figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content (save $79 USD)!
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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