This webinar shares insights on how SEO professionals can integrate social media data with their keyword intelligence via emerging audience intelligence technologies to:
* Understand keyword-level ‘search audiences’ by gathering behavioral insights using social consumer segmentation data from audience intelligence research,
* Enhance keyword-level content strategy and SEO topical modeling informed by integrating keyword intelligence and audience intelligence insights,
* Efficiently prospect hyper-relevant influencers and link opportunities at scale per niche audience community within a keyword segment.
The topics of discovery include:
* What are the benefits of an audience-first SEO strategy?
* How do I integrate keyword intelligence and audience intelligence research to formulate an audience-first SEO strategy?
* How do I optimize towards an audience-first SEO strategy to improve performance?
* How do I coordinate an audience-first SEO strategy?
* What do I need to start formulating an audience-first SEO strategy?
Slides and transcript → https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
Semrush Keyword Research features → https://www.semrush.com/features/keyword-research-toolkit/
Audience Insights in Semrush .Trends → https://www.semrush.com/_compatibility/traffic/overview/ (the “Audience Insights” tab)
Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie
More webinars → https://www.semrush.com/webinars
00:00 Introduction
04:20 Topic Overview
05:35 What is Audience-First SEO?
08:05 Benefits of Audience-First SEO
09:45 The Keyword and Audience Intelligence Process
14:35 SEO Gap Analysis
17:31 Sifting Through SEO Competitors
19:10 Identifying Niche Audiences
22:07 Keyword Targeting Strategy
25:18 Formulating/Co-ordinating a Long-Term Strategy
29:40 How Social Chatter Helps You Understand Your Audience
32:20 Developing a Holistic Strategy
35:07 Cost of an Audience-First SEO Strategy (Tools)
39:25 Tips and Tricks for Smaller Budgets
42:25 Link Building and an Audience-First Strategy
48:00 Finding Easy Keyword Targets
53:08 Is Technical SEO Still Important?
57:00 Examples of Exciting and Successful SEO Campaigns