Learn how to optimize your Amazon PPC sponsored ad campaigns quickly and easily by identifying problems areas of your product’s key performance indicators using the powerful and free Impact Driver Analysis tool from Sellics. You can easily diagnose problems with your PPC campaigns and how to fix them as well as clearly identify where your advertising money is being spent.
00:00 Introduction
00:47 Benchmark Analysis
01:13 Month Over Month Analysis
02:26 Key Performance Indicators
02:58 The Pay Per Click System
04:50 ACoS
05:40 Impact Driver Analysis Tool
05:55 Identifying Problem Areas
07:30 Product by Product Analysis
08:55 Waterfall & Table View
09:08 Total Impact Metric
09:51 Treemap View
11:27 Example Impact Analysis
14:51 Benchmarker Tool Analysis
Sellics Benchmarker Tool
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