Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.
And neglecting them can hit you with some costly mistakes.
In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.
Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she’s encountered during audits and how to steer clear of these pitfalls.
Tune into this episode to learn:
– How to properly audit your PPC accounts
– How often you should conduct these audits
– What mistakes to avoid while conducting audits
– What default settings you should avoid when working on your accounts
– How to protect your accounts from glitches
and more
Your speaker:
Melissa Mackey, Director of Paid Search at Compound Growth Marketing
Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey
Follow Melissa on Twitter: https://twitter.com/beyondthepaid
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
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Timestamps:
0:00 – Introduction
3:03 – The Importance of Audits
4:54 – Default settings to keep an eye on
16:10 – Frequency of audits
21:05 – The “expanded audiences” bug
21:55 – Importance of CPCs as a metric
24:20 – Measuring the right conversions
28:10 – Rapid fire
32:11 – Connect with Melissa