Struggling with Amazon ads? 
Dive into our comprehensive guide on setting up effective advertising campaigns on Amazon in just a few minutes! Learn the differences between Sponsored Products, Sponsored Brands, and Sponsored Display, and why Sponsored Products might be your best bet.
Follow step-by-step instructions on organizing your ad groups, choosing the right naming conventions, and targeting options, including automatic vs. manual targeting with tools like Helium 10’s Magnet.
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Timestamps
0:00 – Introduction
0:11 – Advertising Introduction
0:32 – Product Selection
0:51 – Campaign Types
1:11 – Ad Group Naming
1:50 – Targeting Types
2:39 – Keyword Targeting
5:02 – Keyword Research
8:00 – Keyword Selection
9:54 – Bidding Strategies
10:55 – Negative Keyword Targeting
11:56 – Campaign Bidding Strategies
12:35 – Placement Types
16:01 – Campaign Naming
16:51 – Portfolios and Budgeting
18:56 – Launching the Campaign