How to use Email Marketing to Increase Website Traffic

Email marketing is a powerful tool to help bring traffic to your website. 🧑‍🏫This tutorial explains exactly how to use email marketing to promote your site.
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Email marketing is a very effective and inexpensive digital marketing activity that involves sending emails to prospects and customers (with hopes of turning the former into the latter). Half of the world’s population uses email. That explains why email marketing can have such a big impact when it comes to content promotion.

Email marketing allows website owners to develop a relationship with prospects and customers. It is a great tool to reach people from your niche, and to promote news and recently added product features.

Emails are also often great for converting readers, since users have already shown interest in your site by signing up to your email campaign. You can drive targeted traffic to the pages you choose and track the whole experience in order to learn what worked (and what didn’t) from every email sent out. You can then use these outcomes to better optimize engagement metrics for future campaigns.

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🕘Timestamps

0:00 Email Marketing
1:26 Increase Website Traffic with Email Marketing
2:14 Use Content Upgrades to Get More Subscribers
2:57 Create an Email Welcome Series
3:24 Add a Way to Capture Emails to Your Site

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📚Other Useful Email Marketing Resources

For more information on email marketing, check out our blog post:
► https://kinsta.com/blog/how-to-drive-traffic-to-your-website/#email-marketing

Email Marketing Best Practices for Sending Better Emails
► https://kinsta.com/blog/email-marketing-best-practices/

Email Marketing Software Recommendations
► https://kinsta.com/blog/email-marketing-software/

Best lead generation WordPress plugins:
► https://kinsta.com/blog/wordpress-lead-generation/

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ℹ️About Kinsta

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Learn more about what makes us different at https://kinsta.com/why-us/ and get a demo at ►https://demo.kinsta.com.

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#EmailMarketing #EmailMarketing2020 #EmailMarketingTutorial