Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of email marketing. We’ll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.
You’ll learn:
– How to write subject lines that beg to be opened
– Best practices for testing and measuring your email campaigns
– Pitfalls, perils, and how to avoid them
