In this video, I dive into the impact of AI on the world of PPC (pay-per-click) advertising and explore how AI tools are replacing many of the tasks traditionally handled by PPC agencies. From automated bid management to real-time ad optimization, AI is changing the game, and agencies need to adapt quickly to stay relevant.
I discuss:
• The rise of AI-powered tools that can automate and optimize PPC campaigns better than ever.
• How in-house marketers can leverage these AI tools to run successful campaigns without needing external agencies.
• The new role PPC agencies must adopt to survive and thrive in this evolving landscape, focusing on creativity, strategy, and offering value beyond what AI can automate.
Whether you’re running an agency, working in marketing, or just curious about the future of PPC, this video will give you insights into how AI is reshaping the industry and what steps you can take to stay ahead.
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