Discover valuable insights from Casey Hill at ActiveCampaign on the resurgence of B2B newsletters and email marketing. Dive into the effectiveness of B2B newsletters, strategies for creating engaging content, and leveraging data to build trust with your audience. Learn how businesses are using email marketing as a cost-effective channel to drive engagement and reach their target market. If you’re a B2B marketer or GTM leader looking to optimize your email marketing strategy, this video is a must-watch!
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email marketing, b2b newsletters, owned media channels, engagement, activecampaign, thought leadership ads, owned media, hubspot, resurgence, growth levers, bottom of the funnel, top of the funnel, reply rate, personalization, data-driven content