Want to learn how to set up your Amazon PPC campaigns in such a way that they are more profitable? Amazon PPC Optimization is such an important step, as it allows you to trim out keywords that aren’t bringing in sales, and doubling down on the most profitable ones. Watch as Lenny & Jake go through Amazon PPC optimization steps in order to improve both the automatic & manual campaigns they set up in the previous episode.
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Imagine a blueprint, a step by step guide – a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon.
💻 Welcome to the Million Dollar Case Study Season 5! 💻
Throughout this series, watch over Lenny’s shoulder as he launches a new product on Amazon. You’ll also get a deeper insight into the thinking behind each step – more than we’ve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2021.
0:00 Welcome to Episode 13
1:12 ACoS & Optimizing your PPC Campaigns
4:18 Amazon Real Talk: Do you Believe in Off Amazon Advertising?
7:09 Optimizing your Automatic Campaign
8:10 Viewing & Analyzing a Search Term Report
11:25 Isolating Keywords with a High Spend But No Sales in an Automatic Campaign
16:58 Isolating High Performing Keywords in an Automatic Campaign
19:45 Targeting in Automatic Campaigns
27:00 Automatic Campaign Settings
30:10 Optimizing your Manual Campaign
30:29 Isolating Keywords with a High Spend But No Sales in a Manual Campaign
39:11 Isolating High Performing Keywords in a Manual Campaign
40:39 Targeting/Keywords in Manual Campaigns
54:40 Manual Campaign Settings
57:40 Product Targeting
1:01:56 How You Can Follow Along: the Million Dollar Case Study Challenge
1:02:17 Get a Free Live Demo of Jungle Scout
1:02:38 What’s Coming Up Next Week
🎬 ADDITIONAL FREE VIDEO RESOURCES 🎬
► Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
📚 LEARN HOW TO SELL ON AMAZON FROM GREG MERCER 📚
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