I always ensure that my email marketing strategy and emails are outcome-focused. It’s crucial to prioritize outcomes because if you focus solely on the product, you’ll have to constantly change them as the brand develops and matures over time. The things you’re selling now may not be what you’re selling five years from now.
The reason why every brand exists is to assist a particular group of people in achieving a specific outcome. That’s the core purpose of any brand worldwide. That’s why I prefer to create emails that focus on outcomes and then utilize the products as a means to help customers achieve their desired results.
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