New PPC Agency Advice: Focus On Client Management

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http://edleake.tv/ytforge

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You’ve started an agency. It’s just taking off. What do you do next?

Create a course – of course.

Humans were not made to do the same thing over and over and over. That’s why crazy people who achieve that consistency tend to enjoy a bigger-than-usual level of success.

– Client management gets boring, so you crave the next fresh adventure.

– Closing new business doesn’t get the adrenaline pumping like it used to.

– And monitoring PPC performance – who can be bothered? That’s what you’ve hired people for, after all.

Wait a minute, there’s nothing wrong with bringing employees on so you can focus on stuff that doesn’t interest you. But you should still be focused on the actual business i.e. your agency.

When Chris Cabaniss poured his time and energy into starting Online Advertising Academy, it pulled his attention away from his agency.

Sure it was a change of pace and got the blood pumping.

But was it worth it? I’ll let Chris tell you…