PPC Town Hall is almost 1 year old, and we’re celebrating by talking about a cornerstone of PPC — bid management.
Succeeding in an increasingly automated world is no cakewalk. To get full value from your budget, your bid strategies should be aligned with campaign and business goals.
On Ep. 36 of PPC Town Hall, we’ll be joined by Peter from Google and other industry experts to get their insights on nailing bids.
Get the slides and your free ebook: https://landing.optmyzr.com/ppc-town-hall-turns-1/
Panelists:
• Peter Oliveira, Google
• Andrew Lolk, SavvyRevenue
• Laurel Galloway, Closed Loop
When you join you will learn:
• How to optimize automated bidding
• How to keep doing bid adjustments with Smart Bidding
• How to feed your business data to Google for better bids
• What’s happening with the retirement of tCPA and tROAS
• How attribution model selection impacts automated bidding
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