Hey sellers! Looking for a POWERFUL PPC strategy that will help you control your overall ACoS?
Riya Mittal, Product Evangelist of SellerApp is here to give you a crucial tip developed by our PPC experts!✅
🔷Structure your Ad campaigns based on the performance of a product, instead of keyword performance!
Often, we create ad campaigns based on the performance of keywords. If we see a keyword that is converting very well in an auto campaign, we move it to manual and set match types for better control over bids and daily budget.
While this has proven to be an excellent strategy to improve your products’ rank on Amazon, it can be a bit tricky to control the overall ACoS – as some products may require more clicks than others to make a sale.
So, instead of creating ad campaigns based on keywords, consider creating them based on the performance of a product.
What are the benefits?
1️⃣ The first thing you will achieve here is to reduce the overall ACoS of your first campaign.
2️⃣ Secondly, it will become easy for you to work on reducing your ad spends and improving the performance of your PPC campaigns.
👉Click HERE to learn more powerful Amazon PPC strategies: https://www.sellerapp.com/blog/advanced-amazon-ppc-strategy-revealed/#8
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