In this session, Mina is going to show you how to evaluate your existing PPC campaigns step-by-step, and walk you through every single section in the campaign manager, how to optimize, and make sure it was actually optimized. Additionally, he is going to show you the weekly steady state operations which include bulk sheet optimizations, placement optimizations, search term extraction, negative keywords, budget optimization and everything else that goes into their agency’s weekly work flow. By the end of this, you will know Trivium’s exact playbook on how to drive success through PPC.
👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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🔶 TOPICS COVERED IN THE SESSION:
➤ 00:00 Session introduction
➤ 00:31 Sponsors of the video
➤ 02:34 About Mina Elias
➤ 03:58 Presentation overview
➤ 06:12 Amazon Ads metrics explanation
➤ 11:27 Managing your portfolio
➤ 16:46 Regarding budgets
➤ 23:35 Search terms
➤ 31:37 Re-adding keywords
➤ 32:15 Finding unique keywords
➤ 33:07 Cost per acquisition and bids
➤ 37:47 Sponsored display ads
➤ 38:36 Campaigns for variations
➤ 42:03 Keywords
➤ 50:02 Ad groups
➤ 52:35 Budget tips
➤ 54:08 Variation impressions
➤ 54:55 Keyword performance
➤ 55:45 Product page placement
➤ 57:30 Keeping a log
➤ 58:58 Bids impression
➤ 01:00:05 Auto campaigns
➤ 01:02:28 PPC workflow pattern
➤ 01:03:04 Negative keywords
➤ 01:04:18 PPC tips
➤ 01:05:37 Mina’s services
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🔶 About MINA ELIAS
Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.
👉 Check out TriviumCo’s Website here: https://triviumco.com/
👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
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