Where is the SEO career heading in the age of AI?
In this episode of The SEO Show, host Ridho Putradi S’Gara sits down with Nur Anasta R (Mbah Anas) to unpack the skills, roles, and mindsets that will matter most over the next 3–5 years.
Guests: Nur Anasta R (Mbah Anas) — veteran SEO and mentor known for practical frameworks and team-building.
Host: Ridho Putradi S’Gara — founder of Search Agency, helping enterprises win in classic and AI search.
Email Marketing Best Practices for Small Business: How Storytelling Emails Build Trust & Drive Sales Without Selling
🚨 FREE Live Workshop. Register here: http://go.copyposse.com/ytd-1008
In my upcoming FREE Live Workshop, I’ll teach you how to turn everyday stories into emails that sell — without sounding salesy, pushy, or robotic.
✨ Learn how to pull real stories from your life that people actually connect with (and buy from).
✨ Use a simple framework to write faster while sounding authentic — not robotic.
✨ Walk away with one profit-pulling email drafted live and ready to send.
Register for my FREE Live Workshop here: http://go.copyposse.com/ytd-1008
***
This ONE email made me $123,898… and it wasn’t even a promotional email. 🤯
Most people think you need a big launch, fancy funnel, or nonstop promotions to make money with email marketing – but what if the secret is actually telling stories?
In this video, I’m breaking down this storytelling email line-by-line to reveal how it built trust, boosted engagement, and led to over six figures in sales… without selling anything directly.
Watch until the end to learn how to use this same email marketing technique to write better emails, connect with your audience, and blow up your business.
WHAT’S IN THIS VIDEO 👇
✅ The #1 email marketing secret behind high-performing storytelling emails
✅ Why trust and relatability outperform hard sales tactics every time
✅ How to use storytelling in your emails to engage readers and increase conversions
✅ The exact structure and psychology behind a six-figure content email
✅ Real examples of email marketing best practices you can copy today
✅ How small business owners can write emails that sell without being salesy
✅ The difference between promotional vs. content emails (and why both matter)
TIMESTAMPS 👇
00:00 The #1 marketing secret of all…
01:20 Why storytelling in emails matters
02:00 My lead value vs “average” lead value
03:11 The email (line by line breakdown)
08:00 Why long emails drive long-term revenue
10:25 How to get better at writing storytelling emails
***
🎥 OTHER VIDEOS YOU MIGHT LIKE:
***
⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
Information is cheap. Insights are invaluable. Subscribe to get my “show, don’t tell” marketing, branding and business insight every single week.
Hi! 👋 I’m Alex. In 2020, I started the Copy Posse with one sole mission… to redefine what it means to be a copywriter & marketer today.
After a decade of working behind the scenes as a multiple six-figure copywriter for some of the world’s top transformational brands, I started this YouTube channel to share the marketing + messaging strategies that today’s businesses need and today’s audiences CRAVE.
You (yes, you) have the power to create the life of your dreams, build a lucrative business, find more freedom, have more fun, and sell more products and services WITHOUT selling out on your integrity, drying down your content, or blending in with everyone else because that’s what “so and so” told you do…
Subscribe to my channel so you don’t miss out on the latest copywriting, marketing, branding, and social media insights that actually make a difference in today’s ever-changing digital landscape.
***
🌐CONNECT WITH ME:
Instagram: https://instagram.com/copyposse
Facebook: https://facebook.com/alexcattoni
Twitter: https://twitter.com/alexcattoni
LinkedIn: http://linkedin.com/company/copyposse
TikTok: https://tiktok.com/@copyposse
Check Out My Website: https://copyposse.com
👀 Want to read along with the video? https://copyposse.com/blog/email-marketing-best-practices-how-this-storytelling-email-made-me-123898-without-actually-selling-anything/
**SOCIAL MEDIA IS DYING — HAVE WE PASSED PEAK SOCIAL?**
Data shows SOCIAL MEDIA USAGE peaked in 2022 and is sliding — especially among 16–24s. People aren’t logging on to “be social” anymore; they’re scrolling to FILL TIME. That shift from meaningful content to dopamine-snacks is HUGE for creators — and AI apps (looking at you, SORA 2) might accelerate the decline. We break down the charts, the reasons WHY people are quitting, and what that means for creators chasing watch-time over feelings. #SocialMediaDecline #PeakSocial
**SORA 2 & THE AI SOCIAL MEDIA FUTURE**
OpenAI’s idea of an AI-only feed (all hyperreal, all generated) is forcing creators and studios to ask: what’s real anymore? Copyright nightmares, celebrity likeness problems, and a future where everything is synthetic — are we ready for this? #Sora2 #AIContent
**JULIAN BROWN — PLASTIC ➜ GASOLINE (HISTORY?)**
22-year-old Julian Brown ran a muscle car on PLASTOLINE — gasoline made from plastic waste via a solar microwave pyrolysis reactor he built in his backyard. Not inventing pyrolysis, but possibly reinventing accessibility. Lower emissions? Backyard innovation? We celebrate the mad scientist energy and explain why this could matter. #PlasticToFuel #JulianBrown
**JAPAN’S NEXT LEADER — FIRST FEMALE PM (BUT NOT THE ONE YOU THINK)**
Sanae Takaichi could become Japan’s first female PM — but she’s conservative, anti-same-sex marriage, and pro-traditional values. Politics lesson: “female leader” ≠ “liberal” — we unpack why this is trendy for conservative voters and what it means for Japan’s future. #JapanPM #SanaeTakaichi
China’s Golden Week travel numbers are bonkers: record railway trips, mega traffic jams, and absolute chaos when 1.4 billion people take vacation. If you think your commute is bad — imagine a country-wide holiday stampede. #ChinaGoldenWeek #TravelChaos
**NFL BOYCOTT? — BAD BUNNY SUPER BOWL DRAMA**
Bad Bunny’s Super Bowl halftime gig triggered online boycotts — partly political, partly linguistic (his halftime songs in Spanish), and massively divisive. Is this a culture war moment or just another social media pile-on? We break down both sides and the fallout potential. #BadBunny #nfl
00:00 -introducing
01:22 – SLOW SOCIAL MEDIA DEATH
07:14 – PLASTOLINE
09:49 – FIRST WOMAN EVER
11:15 – CHINA BUSY
12:45 – BAD BUNNY VS NFL
Corey answers viewers’ questions about PPC 💻📈, as well as provide live campaign optimization ⚡.
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𝐀𝐛𝐨𝐮𝐭 𝐎𝐮𝐫 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 – 𝐓𝐞𝐜𝐡 𝐓𝐚𝐳𝐚𝐚
🚀 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐓𝐞𝐜𝐡 𝐓𝐚𝐳𝐚𝐚! 🎯
At 𝐓𝐞𝐜𝐡 𝐓𝐚𝐳𝐚𝐚, we bring you the latest insights on 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐩𝐚𝐢𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝐒𝐄𝐎, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. Whether you’re a 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫, 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫, 𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫, our expert guides, tutorials, and tips will help you stay ahead in the digital world.
🔹 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐂𝐨𝐯𝐞𝐫:
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✅ SEO & Lead Generation Tips
✅ Social Media Growth Hacks
✅ Digital Marketing Trends & Tools
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📌 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐧𝐨𝐰 and take your marketing & AI game to the next level! 🔔
💬 Got questions? Drop a comment on our videos—we love engaging with our community!
📣 Have questions? Drop them in the comments, and we’ll help you out! 👇
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––––––––––––––––––––––––––––––
Music: Above The Clouds by Hotham : https://soundcloud.com/hothammusic
License: Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: https://www.audiolibrary.com.co/hotham/above-the-clouds
Music promoted by Audio Library: https://youtu.be/StSD_kKK5Ik?si=5fXpH9ysSobIs4yR
Get 40% off your first Hungryroot box PLUS get a free item of your choice in every box for life with code ASHLEYEMBERS at http://bit.ly/3IcXaXH
Join the community over at my Patreon at https://patreon.com/AshleyEmbers
Spotify Podcast https://open.spotify.com/show/7JoJYDwbvKSodEsW28WYDK?si=R6NHAwH7S2Gg1XwENzOM3A
Find me on tiktok https://www.tiktok.com/@ashleyembers
MERCH https://ashley-embers-shop.fourthwall.com/
Time Stamps
00:00 – intro
02:21 – the rising tide
11:13 – hungryroot
13:24 – bots, bias, & belief
21:08 – the emotional toll
27:11 – the death of nuance
33:48 – final thoughts
References & Resources
The Certainty Illusion – https://amzn.to/3IWkrNR
Stolen Focus – https://amzn.to/3Wj3zUy
In the Era of Information Abundance – https://tyonashiro.medium.com/in-the-era-of-information-abundance-60012b9a7c9c
Deep Reading and the Digital Life – https://hxlibraries.substack.com/p/deep-reading-and-the-digital-life
Multicosts of Multitasking – https://pmc.ncbi.nlm.nih.gov/articles/PMC7075496/
Why Multitasking Doesn’t Work – https://health.clevelandclinic.org/science-clear-multitasking-doesnt-work
Media overload is hurting our mental health. – https://www.apa.org/monitor/2022/11/strain-media-overload
How Social Media Rewards Misinformation – https://insights.som.yale.edu/insights/how-social-media-rewards-misinformation
Late-Stage Social Media and The Twilight of Narrative Control – https://medium.com/@hellojillhoffman/late-stage-media-the-twilight-of-narrative-control-96df22391295
Excessive News Consumption May Harm Mental and Physical Health – https://www.psychologytoday.com/ca/blog/imperfect-spirituality/202209/excessive-news-consumption-may-harm-mental-and-physical-health
Social Media: Where Nuance Goes to Die – https://medium.com/blow-your-stack/social-media-where-nuance-goes-to-die-f762f3a46771
Contact Me
My name is ashley, if you didn’t know 😉
https://www.instagram.com/ashley_embers_
Email: hello@embersash.com
Business Inquiries: ashleyembers@sparkmedia.la
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