Ever Green

Distilled from millions of $ in Amazon PPC spend, Chris Rawlings walks through the loopholes and workarounds you can use to get much cheaper PPC traffic to your listings on Amazon in 2022.

99% of sellers allow Amazon to blindly spend their PPC dollars without understanding that at least 40% of their spend is being completely wasted. Chris will walk us through in this presentation exactly how he and Sophie Society have backwards engineered techniques for getting the maximum ROI from PPC campaigns by integrating PPC strategy with outside tools, data sources, and protocols.

🔶ABOUT SELLER FEST ONLINE

It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/

Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.

▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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👉 Offers from video sponsors:

GETIDA – Amazon auditing, reimbursements and refunds. Get $400 in free FBA reimbursements: https://online.getida.com/orangeklik
UNYBRANDS – Amazon FBA acquirer – build, boost & sell your FBA & direct-to-consumer brand: http://www.unybrands.com/
ZEE – complete compliance, customs and logistics solutions. Get 50% off your first shipment: https://oklik.co/zee-sfo
PERPETUA – eCommerce advertising software for Amazon, Walmart and other marketplaces: https://oklik.co/perpetua-sfo
HELIUM 10 – Amazon FBA & Walmart software for sellers. Get discount when signing up: https://oklik.co/helium10-sfo
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🎬 Other related videos:

▶️ Chris Rawlings Amazon FBA playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
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🔶 TOPICS COVERED IN THE VIDEO:

➤ 00:00 Session introduction
➤ 00:28 Sponsors of the video
➤ 02:38 About Chris Rawlings
➤ 04:06 Overview of the presentation
➤ 08:46 Don’t pay for poor keyword research
➤ 17:25 5 tactics to yardsale products
➤ 29:59 Use PPC data outside it
➤ 37:12 Put the traffic to good use
➤ 44:55 3 free Amazon advertising channels
➤ 51:14 Successful case studies
➤ 58:17 Tools for keyword research
➤ 59:25 When is sales data enough?
➤ 01:01:24 Buyer intent
➤ 01:03:58 Product placement ads
➤ 01:04:46 Product carousel location
➤ 01:06:26 Virtual bundles
➤ 01:07:02 Impression and CTR relation
➤ 01:10:51 Post keywords indexing
➤ 01:12:53 Launch phase ads
➤ 01:15:26 Ad software
➤ 01:15:49 Where is PPC headed?
➤ 01:17:24 A/B testing
➤ 01:18:07 Getting data for PPC
➤ 01:19:27 Launch phase keyword focus
➤ 01:22:33 Bidding placements
➤ 01:23:48 Single keyword campaigns scope
➤ 01:24:13 CVR/CTR efficiency
➤ 01:25:51 Chris’s services and contact
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🔶 About CHRIS RAWLINGS

Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9 figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.

👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content (save $79 USD)!
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#SellerFestOnline #OrangeKlik #AmazonFBA

Welcome to our live church service here at the PPC Hochland Park.

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In this session, Mina is going to show you how to evaluate your existing PPC campaigns step-by-step, and walk you through every single section in the campaign manager, how to optimize, and make sure it was actually optimized. Additionally, he is going to show you the weekly steady state operations which include bulk sheet optimizations, placement optimizations, search term extraction, negative keywords, budget optimization and everything else that goes into their agency’s weekly work flow. By the end of this, you will know Trivium’s exact playbook on how to drive success through PPC.

👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet

🔶ABOUT SELLER FEST ONLINE

It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/

Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.

▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
______________
👉 Offers from video sponsors:

GETIDA – Amazon auditing, reimbursements and refunds. Get $400 in free FBA reimbursements: https://online.getida.com/orangeklik
UNYBRANDS – Amazon FBA acquirer – build, boost & sell your FBA & direct-to-consumer brand: http://www.unybrands.com/
ZEE – complete compliance, customs and logistics solutions. Get 50% off your first shipment: https://oklik.co/zee-sfo
PERPETUA – eCommerce advertising software for Amazon, Walmart and other marketplaces: https://oklik.co/perpetua-sfo
HELIUM 10 – Amazon FBA & Walmart software for sellers. Get discount when signing up: https://oklik.co/helium10-sfo
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🔶 TOPICS COVERED IN THE SESSION:

➤ 00:00 Session introduction
➤ 00:31 Sponsors of the video
➤ 02:34 About Mina Elias
➤ 03:58 Presentation overview
➤ 06:12 Amazon Ads metrics explanation
➤ 11:27 Managing your portfolio
➤ 16:46 Regarding budgets
➤ 23:35 Search terms
➤ 31:37 Re-adding keywords
➤ 32:15 Finding unique keywords
➤ 33:07 Cost per acquisition and bids
➤ 37:47 Sponsored display ads
➤ 38:36 Campaigns for variations
➤ 42:03 Keywords
➤ 50:02 Ad groups
➤ 52:35 Budget tips
➤ 54:08 Variation impressions
➤ 54:55 Keyword performance
➤ 55:45 Product page placement
➤ 57:30 Keeping a log
➤ 58:58 Bids impression
➤ 01:00:05 Auto campaigns
➤ 01:02:28 PPC workflow pattern
➤ 01:03:04 Negative keywords
➤ 01:04:18 PPC tips
➤ 01:05:37 Mina’s services
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🔶 About MINA ELIAS

Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.

👉 Check out TriviumCo’s Website here: https://triviumco.com/
👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
______________
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.

#SellerFestOnline #OrangeKlik #AmazonFBA