#Performance Max — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.
That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.
This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.
Mike reveals some fascinating results from his scripts and Cory shares an in-depth checklist to diagnose your Performance Max campaigns.
Tune into this episode to learn:
– How to run more effective experiments by visualizing asset groups better
– What’s working and what’s not working anymore in Performance Max
– How to effectively diagnose low-performing Performance Max campaigns
and more
Our panelists:
– Mike Rhodes, WebSavvy
– Cory Lindholm, Ads By Cory
Link to Mike’s Performance Max script: https://github.com/agencysavvy/pmax
Link to Cory’s Performance Max for ecommerce campaigns evaluation checklist: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist
Chapters:
0:00 – Fred’s intro
1:11 – About the panelists
4:06 – Performance Max for lead-gen
12:02 – Performance Max for e-commerce
12:45 – One Performance Max campaign or multiple Performance Max campaigns?
22:31 – How to stop Performance Max from cannibalizing other campaigns?
31:15 – Should you have an asset group with no assets in it?
32:06 – Mike shares the results from his Performance Max script
45:10 – Cory shares his hacks for Performance Max audiences
50:10 – Cory shares his Performance Max diagnosis checklist
56:30 – Connect with the panelists
Connect with Mike Rhodes:
LinkedIn: https://au.linkedin.com/in/websavvy
Twitter: https://twitter.com/thegoogleguy
Website: https://www.websavvy.com.au/
Connect with Cory Lindholm:
LinkedIn: https://www.linkedin.com/in/corylindholm
Twitter: https://twitter.com/paidsearchcoach
Connect with Frederick Vallaeys:
LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Twitter: https://twitter.com/siliconvallaeys
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