Most pest control websites are bad. They come off self-obsessed, sell features over benefits, or are dry and fail to get the customers trust. Use this 20 point ‘Winning Website Formula’ to improve your pest control website and get more visitors and leads:
20 Pt Winning Website Formula Audit – Abra Kadabra Pest Control
– [ ] 1. Big CTA (call to action) right away
– [ ] 2. Friendly customer focused headlines
– [ ] 3. Smiling customers!
– [ ] 4. Visual reviews / videos
– [ ] 5. No stretching or distorted images
– [ ] 6. Mobile friendly
– [ ] 7. Not getting distracted by too many offers
– [ ] 8. Clarity on what exactly you offer right away
– [ ] 9. Why is this company different, bullet points or featured ‘differentiating features’
– [ ] 10. Trust Factors feel clean or branded
– [ ] 11. Interior pages have clear CTA at end of page + on header
– [ ] 12. Socially connected / Active on social platforms
– [ ] 13. 30+ Google Reviews – 4.5 Stars or greater
– [ ] 14. Fully fleshed out GBP (Answer q’s, reviews, fully filled out)
– [ ] 15. Upward graph on traffic + keywords
– [ ] 16. 5 Links with Over 12 UR Rating
– [ ] 17. Content going out on a regular basis
– [ ] 18. Location landing pages for services
– [ ] 19. 500+ words for each of the key service pages
– [ ] 20. Interlinking to those pages, through the site.