In this episode, we’re going to talk about Prime Day strategies for your PPC, why you should run ads to your Amazon storefront, video ads, and so much more!
In this special TACoS Tuesday episode in SSP, we dive deep into the world of Amazon PPC strategies with Melissa Davis, a Fiduciary Account Manager with Profitable Pineapple Ads. She has 8 years of experience in managing Amazon PPC. In this episode, Melissa shares her valuable insights on the main strategies for Prime Day. We also discussed the key performance indicators (KPIs) to consider when stopping a campaign based on your PPC strategy and answered other burning Amazon PPC questions that the community asked live.
Melissa provides valuable tips on video ads, highlights what’s working and what’s not. Furthermore, she shares her top things to do when taking over a new account and sheds light on when it’s appropriate to consider DSP and what an acceptable minimum spend on DSP is. We wrap up the episode with Melissa’s advanced Amazon PPC tactics and her expert advice on building a solid Amazon storefront, whether you have one product or multiple. Don’t miss out on this insightful TACoS Tuesday Amazon PPC ask me anything episode!
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