# PPC Agency Red Flags for 2025: Watch Out! 
After reviewing hundreds of accounts, here’s what to watch for when working with a Google Ads agency in 2025!
## 1. Account Ownership Problems 
– Agencies restricting your admin access to “protect proprietary strategies” 
– Preventing access to your own campaign data
– **Immediate Action**: If you don’t have admin access, leave NOW! 
## 2. Vanity Metrics Focus 
– Only reporting impressions & clicks without context
– Missing essential insights about what worked/didn’t work
– No Brand vs. Non-Brand spend breakdowns
– High ROAS that’s artificially inflated by brand term spending 
## 3. Misleading Revenue Reporting 
– Remember: Most visitors need 4-7 touchpoints before purchase!
– Red flag: Facebook + Google reported revenue exceeds your total monthly sales
– Missing critical segmentation:
– Google: Brand vs Non-Brand
– Facebook: Cold vs Warm, View-through vs Click-through
– Neither platform-only metrics nor overall MER tell the complete story 
## 4. Poor Communication 
– Responses taking longer than 24 hours
– Inconsistent reporting formats between meetings
– No established meeting cadence (weekly/monthly)
– Lack of proactivity about new features
## 5. Misaligned Goals 
– Agency reports don’t match your business objectives
– High clicks but low conversions
– “Fixing” targeting problems by simply lowering bids
– Focusing on impressions when you need revenue
## 6. Outdated Campaign Tactics 
– Single keyword ad groups
– Manual bidding for thousands of keywords
– Too many small campaigns fighting for budget scraps
– “Set-and-forget” mentality with minimal account activity
– Check the Change History to see if they’re actually doing anything!
## 7. Ignoring What’s Outside Google Ads 
– Neglecting creative strategy, landing pages, and offers
– Poor product feed quality (missing GTINs, short titles)
– No suggestions for landing page improvements
– Absence of regular A/B testing
## 8. Budget Mismanagement 
– Most budget spent on brand terms (which would convert anyway)
– Consistently exceeding agreed budgets
– Same budget allocation during high and low seasons
– Targeting irrelevant locations or keywords
## Bottom Line 
Good agencies do more than adjust bids—they understand your business and help it grow! While better service usually costs more, avoiding these red flags can save you thousands in wasted ad spend. A quality agency provides transparency, context-rich reporting, clear communication, and a holistic approach to your digital marketing! 
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