We are discussing PPC!
– The ad slurry problem that Facebook, Google and the rest of the platforms create and benefit from;
– FLoC and how that is going to affect us all (especially Google’s monopoly on ads)
– Whether the ‘golden age of digital marketing has ended.
– Any advice for SMB’s/businesses that don’t have experts at their fingertips as they navigate these ongoing changes.
– What do about marketers operating in silos? and is there a need for more cross-channel collaboration going forward?