We’re here with the last episode of PPC Town Hall of the year! Following up with one of the most discussed things in PPC, this week’s expert panel will share their tips and best practices about doing PPC around data restrictions and control issues.
• Michelle Morgan, Clix Marketing
• Joe Martinez, Clix Marketing
• Patrick Gilbert, AdVenture Media Group
Agenda:
• Discussing omni-channel strategies
• Targeting in a post-cookie world
• Automation for audiences, bidding & omnichannel budget allocation
• Tracking and updating campaigns to leverage machine learning
• Discussing Patrick’s new book – Join or Die: Digital Advertising in the Age of Automation
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