Feeds and carts and abandonment emails… Oh my.
Ecommerce is the rock star wild child of PPC.
Highly stylised product shoots…
Big, fat advertising budgets…
An at-times unhealthy obsession with attribution that could rival some 70s rock legends’ penchant for nose candy…
And who doesn’t enjoy the dopamine hit of seeing those currency values shoot up every day?
But how much scope is there for agencies to be proactive in ecommerce?
What can you test that isn’t a reaction to performance?
What are the limitations when using standardised platforms like Shopify?
Enough questions… Here are some ideas.
(A.K.A. I’ll shut up now.)
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