Writing ad copy for an AdWords campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them for seasonal trends?
In this video you’ll learn how to use SpyFu to find & emulate top ranking PPC ad copy for keywords in your industry. We’ll go over the things that you should look for and be inspired by to help build your ads, so you don’t have to deal with the painful trial and error period on your own.
Previous video about finding strong PPC keywords in your niche: https://youtu.be/Fj-suWr25Cw
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Step 1:
Enter in your competitor into the main search box in SpyFu – https://www.spyfu.com/
Step 2:
Go to the Ad History section of PPC Research – https://www.spyfu.com/ppc/ad-history
Step 3:
Scroll through the different ads represented by the colored boxes. Observe what titles and base ad copy they’re using and how they relate (or don’t relate) to the corresponding keyword.
Note: You can even use the filtering in the keyword list if you already had some keywords in mind, and just wanted to find the best ads surrounding them.
Step 4:
Take a look at how they change their copy over time. Try and identify if the changes in copy were because of seasonal trends – if not, it’s quite possible that they changed the ad because it wasn’t returning the clicks they wanted.
Step 5:
Possibly check out additional competitors, compare and contrast techniques and figure out what works best for your site!
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