Search Engine Optimization vs Pay Per Click Advertising – Which One Should You Invest In First? When it comes to PPC vs SEO, you might have a limited amount of resources to put towards one or the other. You want to invest resources in search engine optimization and PPC advertising, but sometimes you have limited time or a limited budget and you need to pick one. We go through which one you should invest in and why.
SEO vs. PPC Article on Surfside PPC: https://surfsideppc.com/seo-vs-ppc/
Search Engine Optimization: The process of optimizing your website for organic listings in the search results. SEO is unpaid and involves creating content, building backlinks, and optimizing your website for search engines like Google.
Pay-Per-Click Advertising aka Search Engine Marketing: The process of paying for the top results in the paid listings of search results. PPC or SEM is paid and involves targeting keywords and audiences, creating ads, driving traffic to landing pages, and driving conversions with paid advertising.
Whether you are looking at SEO vs SEM vs PPC, you ultimate goal is to maximize your return on ad spend. The benefit of choosing to optimize for search engines and using search engine optimization is that you will continue to get organic traffic from the top keywords for your brand. When it comes to PPC Advertising, the traffic and conversions only come when you are paying for that traffic. In addition, if you have data from Search Engine Optimization, you can use your conversion rate and forecast the data from Google Ads and Bing Ads.