Should you invest in paid media campaigns for keywords you already rank for organically? In this video, we break down a Google study showing that 89% of traffic from search ads can’t be replaced by organic clicks alone. Learn why running PPC ads alongside organic rankings is crucial for maximizing search visibility, protecting your brand, controlling messaging, and complementing your SEO efforts.
(0:00) – Introduction: Should You Run PPC on Keywords You Rank For?
Addressing the common question about using PPC for keywords that already rank well organically.
(0:08) – Google Study: 89% of Ad Traffic Isn’t Replaced by Organic
Highlighting the key study from Google showing that 89% of search ad traffic can’t be captured by organic clicks alone.
(0:29) – Why Paid Ads Are Still Important
Explaining the major reasons to run paid ads: maximizing search real estate, protecting your brand, and controlling ad messaging.
(0:48) – Conclusion: Paid Media Complements Organic Rankings
Concluding with how paid ads enhance your overall search strategy, complementing organic performance.
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