Looking to grow your travel business? In this episode, Kelli Hayes Smith shares powerful strategies for mastering the awareness phase of the buyer journey.
Learn how to attract your ideal clients by leveraging social media, SEO, networking, and in-person events. Discover why referrals, repeat clients, and understanding your audience are key to building sustainable success.
Master the Awareness Phase: How Travel Agents Can Attract More Clients
What You’ll Learn in This Episode:
The 4 buyer phases and why awareness is crucial
How to effectively use social media for visibility
Tips for leveraging search sites like Google and YouTube
The importance of in-person events and networking
How to avoid common mistakes and focus on client connection
Resources Mentioned in This Video:
Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership
Free Wanderlust Campus Account: https://wanderlust-ceo.com/
Follow Kelli on Instagram: www.instagram.com/kellihayessmith
Episode Chapters:
00:00 – Introduction to the Awareness Phase
05:30 – The Role of Social Media in Awareness
10:31 – Strategies for Increasing Awareness
20:01 – Networking and In-Person Events for Awareness
26:57 – Final Thoughts on Building Awareness
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