Let us understand the difference between Social Media & Email Marketing
Email Marketing is when people voluntary give their details to you against something helpful that you’ll provide to them.
A Lead Magnet is used to generate leads for you.
Please watch this video for understanding Email Marketing and how to earn Rs. 5 Lakhs through Email Marketing – https://www.youtube.com/watch?v=_kqJum93JCg
The Social Media reach has been reduced drastically.
On Instagram, the reach is less than 10% on IGTV
On photos and posts the reach is even less.
This is bound to happen even though the content is helpful as Social Media platforms have reduced their reach.
You need to understand that it is business at the end of the day.
Honestly speaking, we should not complain as Social Media platforms are free to use.
The platforms don’t care about the creators as they are more focused on the user experience.
Today most Social Media Platforms are capturing the market of short videos:
Reels on Instagram are being promoted heavily by them
Same has been done by YouTube as they want us to post more videos as shorts.
Stop relying on Social Media platforms.
Additionally don’t rely on just 1 platform.
Let’s compare this with Email Marketing:
30-40-50% open rate of mails
Email marketing gives you more control
Emails are being read when a person is in work mode
Email marketing allows you to have the database
I am committed to give my email subscribers even more value in the coming days.
Start building your emailing lists from today itself and regularly nurture your audience.
You can also run retargeting ads on your email subscribers.
Gradually recommend some products/programs to your audience for their learning and to generate revenue for yourself.
One more issue is that individual queries cannot be solved on Social Media.
Mail us on rb@rahulbhatnagar.com requesting for the Email Marketing training and we shall send the same to you.
Always committed to serve.
Love & respect
Rahul Bhatnagar
Sales Mentor