Following up on the major e-commerce growth from last year, what PPC strategies are you putting in place to strive ahead in the industry? Which shopping & e-commerce trends are going to continue in 2021?
Join us as we talk with Google about what they saw in 2020 and what they predict for 2021. We’ll also hear from Andrew Lolk, an industry veteran who will share his agency’s findings of what really works when the rubber meets the road.
Panelists:
• Emi Wayner, Google
• Peter Oliveira, Google
• Andrew Lolk, Savvy Revenue
Agenda:
• Which 2020 online shopping trends Google expects to continue in 2021
• What happened when one agency tested Regular vs Smart Shopping campaigns
• Pros and cons of different account structures for e-commerce advertisers
• Tips and tricks for maintaining more control while using Smart Shopping campaigns
• Feed optimizations to try for better PPC performance
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