In this video, we share expert tips and step-by-step guidance on A/B testing for email marketing automation. Learn how to set up A/B testing for your welcome and cart abandonment automation to take your marketing to the next level!
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🕗 TIMESTAMP
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00:00 Intro
00:17 Cart abandonment
00:32 Welcome automation
00:58 Images
01:08 Discounts
01:18 Setting up A/B testing in Omnisend
04:25 Wrap up
Learn how to do A/B testing in email marketing. In this video we will show you some real-world examples to show you how to get started!
A/B testing aims to determine not only which technique and content performs better with your audience, but also to understand whether the difference is statistically significant. Need some real-world A/B testing examples to make sure you’re on the right track to becoming an A/B testing expert? No worries, we’ve got your back! In this video we’ll go over 8 different A/B test examples we did in the past to demonstrate how we built our strategy and what we have learned from the results. This will help prepare you to create your own A/B test strategy!
Previous video of the email marketing course: https://youtu.be/uHCly0Wk2PE
Next video in the email marketing course: https://youtu.be/8p5_SShSG3w
Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy
Sign up for free at Sendinblue: https://app.sendinblue.com/account/register
Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!
The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!
▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬
Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.
When doing A/B testing in your email marketing, which elements can you test, and which elements should you test according to your goal?
When running an A/B test, it’s important to know which elements you should test in order to results that can confirm or reject your hypotheses. In this video, we will dive into the elements themselves and give you some guidelines on which elements to test when optimizing for open rate, click rate, or conversion rate.
Previous video of the email marketing course: https://youtu.be/7GyW41VdZoQ
Next video in the email marketing course: https://youtu.be/uHCly0Wk2PE
Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy
Sign up for free at Sendinblue: https://app.sendinblue.com/account/register
Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!
The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!
▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬
Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.
This video takes a look at Email Marketing A/B testing, what is it, how does it work and why you should be doing it.
Digital marketing forums are always discussing A/B testing, but what exactly is it. This quick video gives you everything you need to know about A/B testing.
We cover the main areas to A/B test and how to get the most out of your email marketing results.
Looking to try email marketing? – You are welcome to open a free account and have a play:
