Top 10 Pay Per Click news from July 26 to August 2, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: new generative AI features for video and images + PMax reporting, highlighting offers, targeting new high-spending customers in PMax, automatic import of supplemental feeds and rules in GMC Next;
#MetaAds: choosing which conversion data to feed is the real moment of truth, text extraction, adv+ targeting, multiple conversion options in lead campaigns, customer list update;
#Microsoft: Clarity with NLP;
#Reddit: new Lead Ads (via Zapier);
#PPC trends Q2 24.
News Link: https://www.adworldexperience.it/en/top-10-ppc-news-from-july-26-to-august-2-2024/
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If I missed something important, please comment (I’ll consider it next week)! Thaaanks.
May the ROI be with you and… more peace for all! 🙂
